The Poulson Group
Your goal is my goal: the most money, the least stress, and a process so smooth you wonder why it felt this easy.
99.9% of list price 57% sell at or above asking Average of 32 days on market
Let's Talk StrategyFirst, thank you. If you are taking the time to read this, you are trusting me with something valuable, your attention, and I do not take that lightly. So let me tell you exactly where I stand before we talk about anything else.
I cannot wait to help you do the very thing you came here to do: sell your home for as much as the market will allow, in the least amount of time, through a process so smooth on your end that you may wonder how it was ever this easy. That is not a slogan. It is the whole job, and it is genuinely my favorite work. Your goal is my goal, start to finish. Everything below is simply how I get you there.
We want the exact same thing: the most money today's market can deliver for your home. From the first conversation, that is the goal we are chasing together.
You already have the right instinct. You want to aim high and protect your number, and you should. The only missing piece is the one nobody outside the business can get to. Utah is a non-disclosure state, which means the actual prices homes sell for are not public. Zillow does not have them. Your neighbor does not have them. Without them, even a smart, motivated seller is pricing in the dark, making the best guess anyone could make with half the picture.
That is the piece I bring. I have the MLS sold data, and just as importantly, I am in live transactions with buyers and sellers right now, so I feel where the market actually is this week, not where it was six months ago. That is the difference between hoping and knowing. It is your goal and your instinct, backed by the real numbers and a real-time read of the market. Think of it as your plan, on steroids.
I price every home on evidence, not optimism. Before I recommend a number, I show you exactly what is happening in your area, what comparable homes are actually doing, and where the market is heading over the weeks your home will be listed. A beautifully prepared home that is priced wrong will still sit, and no amount of staging fixes it. Get the price right, and everything else I do goes to work.
I do not hand you a number and hope you like it. I hand you the evidence, then you decide together. Real estate has more in common with the stock market than most people expect: a home is worth what the market will pay today, not what anyone wishes it were worth. I cannot control the market. What I control is where your home lands inside the range the market allows, and that range is wider than most sellers realize. I know where a home will likely sell, and separately where it will likely appraise, because those are two different numbers, and knowing both is what turns pricing from a guess into leverage.
That discipline is why my listings sell at an average of 99.9% of list price, why 57% of them close at or above asking, and why they average just 32 days on the market. Strategy does not just sell homes faster. It sells them for more.
Here is the part most sellers never see. We all go a little blind to our own homes, because we live in them. The way you live in a house and the way you sell a house are two different things, and the gap between them is where money is made or lost.
I have walked through hundreds of homes with real buyers, listening to what makes them lean in and what makes them check out. That experience is the whole job: knowing what lets a buyer see a home's potential, and what quietly blocks them from seeing it. Often the changes are small. Almost always, the result is not.
Prepare.
Before a single photo is taken, I build the plan: the right price against real comparables, the adjustments that actually move the needle, and a timeline that works for your life.
Present.
Your home is shown to sell, in photography, video, and in person, framed so buyers connect instead of drift. Most agents list a home. I market it.
Position.
Pricing and timing are set to create demand early, when a listing is freshest and buyers pay the most attention. That is how a home sells quickly and at full value instead of slowly and at a discount.
My process is not improvised, and it is not cookie cutter. The playbook is proven: the key elements are always in play, the pricing discipline, the presentation standard, the marketing engine, because they work every time. What changes is how the plays get run, and that is read from your home, your timeline, and your priorities. Some homes need a sharp price and a careful room-by-room eye. Some need physical work done fast. Some just need to be photographed the way homes sell instead of the way people live in them. If you do not want a houseful of staging furniture, good, there is another way. The playbook holds. The plan is built around you.
Every agent lists your home on the MLS, and it syndicates to Zillow. That used to be enough. It is not anymore, and I have the receipts. Here is a real snapshot from one of my recent listings. The home had been live for two days. My Facebook video of it had been up for about twelve hours. Here is where the eyes actually were:
| Platform | Views | Time online | |
|---|---|---|---|
| My Facebook video | 9,300 | ~12 hours | |
| Zillow | 832 | Full business day head start | |
| Washington County MLS | 467 | ||
| Utah Real Estate MLS | 52 | ||
| Iron County MLS | 21 |
Read that again. In half a day, my video pulled more than eleven times what Zillow managed in a day and a half, on the very same home. Zillow is the most-trafficked real estate site on earth, and it was not close. That is the first-days window, the one that decides your whole sale, and it is where my marketing does not just beat the competition. It buries it.
And here is what makes it deadly: it is not random reach. My audience is built and guarded over time to be people who actually live in and shop for homes in Southern Utah, the buyers positioned to compete for yours. The goal is never to go viral. It is to saturate a very specific group of people, so your listing lands in front of the exact buyers who can act on it, while it is still fresh. Being seen is nice. Being seen by the right buyers, first, is what wins.
Even homes that would not sell for other agents sell with a real plan. I have taken listings that sat for months, or expired outright, and gotten them sold at or near full price. If that is where you are, there is a page for exactly this.
Why your home has not sold, and what changes now →