The Poulson Group

Meet Jennifer Poulson and The Poulson Group

Strategy. Service. Southern Utah. Since 2019.

Jennifer Poulson, REALTOR, The Poulson Group, St George Utah
Jennifer Poulson, REALTOR

The Poulson Group at KW Ascend

The Poulson Group is a Southern Utah real estate team led by Jennifer Poulson at KW Ascend, Keller Williams Realty. Based in St George, Jennifer's business is centered in Washington County, from St George and Washington City to Ivins, Santa Clara, Hurricane, and the smaller communities across the county. She also works the Cedar City market in Iron County to the north, a distinct place she treats on its own terms, and the mountain towns higher up, from Duck Creek Village to Brian Head to Panguitch. Each is its own market, and Jennifer works all of them from a position of command.

Washington County is her core, and Iron County is a fast-growing market where more buyers find her every year. That command is sharpest at the top of the market, where a high-stakes deal demands real sophistication and a principal who stays personally in it from the first call to the closing table. With Jennifer, you get Jennifer, backed by her team, never handed off to it.

Her focus runs across luxury homes, move-up buyers and sellers, families moving a loved one out of a lifetime home, second homes and investment properties, and 1031 exchanges. And because many of her clients own property across the state, her work does not stop at the county line. She is licensed throughout Utah and represents buyers, sellers, and investors wherever they need her. Her work rests on three things that have not changed since her first day in the business: strategy, service, and a deep knowledge of Southern Utah.

KW Luxury International CLHMS (Achieved) WCBR Board of Directors 2026 KW Ascend ALC 2026 Utah License #11334177-SA
Top 3%
Independently-producing agents,
Washington County MLS
$69M+
Closed since 2019
99.9%
Average list-to-sale
price
32 days
Average days on market
for listings
95%
Referral and repeat
client business
The Track Record

From newcomer to the top, and holding

Jennifer started in real estate in 2019 as the newcomer in a crowded Southern Utah market. Within two years she was outproducing agents who had worked Southern Utah for decades, and she has stayed at the top ever since.

The part that matters most came after the boom. When interest rates climbed and the post-COVID market thinned the field, many agents watched their business shrink or left real estate altogether. Jennifer's grew. Her strongest years came on the back half of that cycle, and over the trailing twelve months she ranks in the top 3% of all independently-producing agents in the Washington County MLS, by both sales volume and closed sides.

That kind of staying power is not luck. It comes from treating every listing and every offer as a strategy problem to be solved with preparation and real market data, never hope. Since 2019, Jennifer has closed more than 100 transactions and over $69 million in Southern Utah home sales, and counting. That figure reflects MLS records alone and does not include the commercial and off-market transactions she has also handled. Her listings sell at an average of 99.9% of list price, 57% close at or above asking, and they average just 32 days on the market.

The Standard

Service that earns the next client

Jennifer's proudest number has nothing to do with dollar volume. Ninety-five percent of her business comes from referrals and repeat clients, and that is the one figure she cannot manufacture. It is earned one relationship at a time, by being thorough enough that clients never have to wonder what comes next, and present enough that they never feel alone in the process. Whether the goal is a first luxury purchase, a move up within Southern Utah, or an investment property that has to perform, the standard is the same: clear guidance, honest counsel, and a result worth talking about.

The Story

She staged a park model. Twice.

Jennifer's very first listing, back in 2019, was a park model home at the Palms of St George, all 650 square feet of it. Most new agents would have shot a few photos and hoped. Jennifer painted the walls herself and staged it, because that was the standard, and it sold in under three weeks.

Years later, deep into a busy full-time career, another park model came to her, directly across the street from that first listing. It arrived by referral from an agent in northern Utah whose family needed help down here. Jennifer told them the truth: selling as-is would not get them the return they needed. So she arranged a quick update, new paint and new flooring, and staged the 456 square foot home for them. Standing on that front porch, looking across the street at her very first listing, was a full-circle moment she will not forget. It sold just as fast.

Most agents will not stage a million-dollar listing. Jennifer has staged a park model twice, at the very start of her career and in the middle of her busiest years.

A packed calendar has never meant less service, and square footage has never set the standard. Her clients get what they deserve, whether the home is 456 square feet or a luxury estate.

Community Leadership

From newcomer to leader

Jennifer's path through the Washington County Board of Realtors tells the same story as her sales record. She was approved to her first committee in 2023. Every year since, her peers have trusted her with more: co-chair by 2024, committee chair by 2025, and in 2026 a seat on the WCBR Board of Directors, elected by the full board membership. She also sits on the Agent Leadership Council at KW Ascend. None of those seats are given to newcomers. All of them went to one.

Year Role
2026Agent Leadership Council (ALC), KW Ascend
2026Board of Directors, WCBR (Washington County Board of Realtors)
2026WCBR Board Liaison to RPAC Committee
2025WCBR Chair, RPAC Committee
2024WCBR Co-Chair, Government Affairs Committee
2023WCBR Member, Government Affairs Committee

The work she gives the most to is RPAC, where she chaired the committee and now serves as the board's liaison. A Major Investor since 2023, she backs the mission with her time and her own money: protecting property rights and expanding the opportunity for home ownership across Utah. For Jennifer, that is what giving back looks like.

That standing is not a trophy shelf. It is the reason she can price a Washington home against the right comparables, spot the short-term rental that will actually cash flow, and guide an out-of-area buyer through a region she knows street by street.

What Jennifer Focuses On

Every client, every price point

Luxury homes.

Jennifer is part of KW Luxury International, a distinction you cannot buy your way into, which, in an industry full of things you absolutely can buy your way into, is the whole point. It is earned through actual sales production at the high end of the market, and re-earned by keeping it up. Behind that standing is the marketing reach of the world's largest real estate franchise by agent count, putting Southern Utah's finest properties in front of buyers far beyond Southern Utah.

Move-up buyers and sellers.

Moving up is the hardest move in real estate right now, and Jennifer treats it that way. Most move-up sellers carry the same worry at every price point: the home will not sell for what it would have a few years ago, but the family has outgrown it, and nobody wants to leave money on the table to make the jump. Two transactions have to land in the right order, on the right timeline, at the right numbers. Jennifer builds that plan before anything goes live, watches her clients' money the way she watches her own, and stays close through the part nobody puts on a flyer: the stress. And because the move has two sides, she negotiates the purchase as fiercely as she protects the sale. Her sellers average 99.9% of list price while she hunts down the right deal on the next home. Done right, the hardest move becomes a strong sale and a smart buy.

When a home holds a lifetime.

Some of the most meaningful work Jennifer does never shows up in a sales number. When it is time to move a parent into assisted living, or a family is selling the home of someone they have lost, the house is not really a transaction. It is a lifetime of memories, and often a season of grief. Jennifer has guided many families through exactly this, with patience, discretion, and a steady hand on the parts that feel impossible: downsizing decades of belongings, deciding what to update, preparing a home that has held a whole life, and doing all of it without piling pressure onto people already carrying enough. As Southern Utah's population ages, more families face this season every year, and Jennifer is who they lean on when they do. Quietly, it is some of the work she is proudest of.

Second homes and investment.

Second homes are some of the most popular purchases in Southern Utah, and the first question Jennifer asks is the one that changes everything: is this home just for you, or should it also earn its keep as a short-term rental when you are away? Plenty of buyers assume they can rent it out short-term anywhere. They cannot, and finding that out after closing is an expensive way to learn local zoning. In Southern Utah, that right is decided city by city. Every city in Washington County writes its own rules, Iron County plays by different ones again, and none of it stands still, as cities revisit ordinances, tighten enforcement, and the state legislature takes up property rights every session. Jennifer's advocacy work puts her at that table, so she sees the rules moving before they move. She starts with zoning and an honest read on the lifestyle of each area, because every community here lives differently, and works back to the right property.

1031 exchanges.

For 1031 exchange buyers, Jennifer focuses on the risk that matters most: the deadline can often be managed, but the wrong property cannot be undone. She sources the right replacement quickly, here in Southern Utah and across the state through connections she has spent years building, and that is where a hard-earned investment strategy is won or lost.

First-time buyers.

This one is personal. Home prices in Utah have outpaced the paychecks of the people who grew up here, and the families who built these communities feel it hardest: young people priced out of their own hometowns, parents watching kids and grandkids leave the state, and a generation afraid it will rent forever. Jennifer refuses to accept that. Through her seat on the Washington County Board of Realtors, she works to keep the REACH Foundation funded, a nonprofit that awards down payment grants to first-time home buyers in Washington County.

The stakes are not abstract. Property ownership has been a path to financial stability and generational wealth since this country's founding, and the data still bears it out. The gap between owning and renting into retirement is the gap between building close to half a million dollars in net worth and retiring with roughly the value of a used Honda Civic, about $15,000. And waiting on the sidelines for the interest rate you wish would come back can quietly cost more than the higher rate ever would, because it is time in the home, not the perfect rate, that builds the equity. A mortgage is a sacrifice, and over the years it is one worth making.

If you want to own a home, Jennifer is your champion. Hope will not get you there, but strategy will: knowledge, skills, and a plan built for your situation. She will show you how.

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